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Nintendo Magic: Winning the Video Game Wars

In 2006, Nintendo released Wii at the same time the highly-anticipated and much-vaunted Playstation III was introduced. Wii's David defeated PlayStation's Goliath, inversely echoing the NES/PlayStation II outcome of a decade previous. Nintendo Magic: Winning the Videogame Wars is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Song and won.

Topics Include:
How where you put your company is just as important as how you run it
From work force to policies, why Nintendo's "just enough" attitude succeeds
Why the ability to read a balance sheet is overrated
Enlarging the pie: going after casual gamers (The art of mainstreaming)
The Pokemon Phenomenon

Written by Junpei Furuhata.

 

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  • Retail Price: $19.95
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  • Item: 9781934287224
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