Analyzing everything from super-toilets to cute character stationery goods, from Kabuki to manga and anime, from bikes to robots, this book by a leading Japanese strategy expert supplies a road map for the future of international technology and design. The Japanese have leveraged the childlike, feminine, cute aspects of their otaku (geek) culture into top-tier products for world markets. What does this mean for the human/object interface? How can we personalize and pleasurize design? The answers may lie in our entertainments, innocence, and obsessions.
Written by Morinosuke Kawaguchi.